Christian Godinez

The upcoming Super Bowl will provide a showcase for advertisers who are spending some big bucks to attract attention to their products and services. This year, Planters, the food company known for its famous cartoon mascot, Mr. Peanut, has already received a lot of attention for a Super Bowl ad. In the commercial, the beloved mascot seemingly meets its demise. Bobcat Update's Christian Godinez has the story.

Many were shocked to learn that Mr. Peanut is a goner. Twitter posts -- using the hashtag 'RIPeanut' -- expressed condolences and some confusion.
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Since 1916, the cartoon mascot graced packaging and advertisements by Planters, eventually symbolizing the entire peanut industry. While many expressed grief over the sudden death of the icon, others wondered what steps the company would take.
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Planters confirmed the mascot's death, but it hasn't been revealed what the company plans to do to bank on all of the attention it has received from the stunt. For Bobcat Update, I'm Christian Godinez.