Public relations majors at Texas State know they need to be social-media savvy if they are to be effective in their chosen career path. Bobcat Update's Allison Johnson profiles a student who's already making a mark.
Texas State senior Kaylee Smith has a passion for social media management. She made that discovery while taking an advanced social media and analytics course.
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Smith manages the Texas State Common Experience social media accounts. She posts on Facebook, Twitter and Instagram.
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Since managing the accounts, Smith's tweets have generated large engagement numbers.
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Smith has some tips for those who want to be effective online.
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For Bobcat Update, I'm Allison Johnson.
Bobcat Update, a student-produced newscast recapping events at Texas State University, and is available for viewing on YouTube.
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